Is Japan a Luxury Travel Destination?

One of our readers recently asked whether Japan is a luxury travel destination.

I had to pause for a moment.

Not to think about the answer to that question, which is a resounding “yes.” But to reflect what made them ask.

So it turns out that this person was under the impression that Japan had become a budget travel destination. “It’s that weak yen,” they said, “seems like everyone with a backpack who used to do the Eurail Pass thing is now hitting up Japan.”

Interesting assessment. And to be honest, they’re not wrong. Japan has become a hotspot for budget travelers. Though the word “budget” might be relative, considering that airfares are still high. Japan is hardly what I’d call a “Ryanair type” of budget destination; you won’t see many bachelor party weekends done here, at least not on the cheap.

But back to the question at hand, and to the affirmative answer. Yes, Japan is very much a luxury travel destination.

But, like a lot of other things in this fascinating place, Japan is a unique destination for luxury travel. Unlike luxury properties & experiences in some destinations, for example, luxury in Japan is often characterized by its subtlety, an understated attention to detail. 

In this edition of the Japan Travel Pros blog, we’ll take a look at higher-end travel in Japan, from luxury accommodations and elaborately presented & prepared meals like kaiseki and omakase; to unique local experiences and private transportation options.

Accommodations in Japan: 5-Star Brands + Boutique Surprises

Luxury accommodations for your Japan self-guided tour come in a wide range of options, locations and configurations, each offering a distinct experience.

Japan’s Urban Sanctuaries: Tokyo, Osaka & Beyond

Cities like Tokyo and Osaka offer branches of some of the world's finest hotel chains. 

The Aman Tokyo, occupying the top floors of a skyscraper, blends urban sophistication with traditional Japanese aesthetics. Floor-to-ceiling windows offer panoramic views of the city, while rooms feature elements like washi paper screens and deep soaking tubs.

The Ritz-Carlton Kyoto, situated on the banks of the Kamogawa River, seamlessly integrates with its historic surroundings. Its design pays homage to traditional Meiji era houses and incorporates local artisanal crafts.

You’ll find leading hotel brands in Osaka, too, such as Conrad, Ritz-Carlton and Four Seasons.

Beyond the “Golden Route” of Tokyo-Kyoto-Osaka, the luxury end of the hotel scene starts to narrow down a bit. That’s why it’s important to work with a Japan-based expert travel planner, someone who knows the ins and outs of Japan’s hotel scene and can get you into the right accommodations to serve your travel needs and desires.

Societal Factors in Japan: Teething Problems for the Hotel Industry?

A number of cultural and societal factors have come together to form some challenges for Japan’s hotel industry. For starters, pandemic times sidelined Japan’s travel and tourism industry, and many staff simply found work in other fields. Add to that an aging population, which has led to labor shortages across most categories in Japan. 

Finally, Japan’s shift inward as a society over the past several decades has caused challenges of its own. Only a small fraction of Japanese travel or live abroad compared to the booming years of the 1970s through to the early 1990s. And while English is taught in schools, it’s generally “textbook” English that leaves the average Japanese person ill equipped to engage in conversational English.

What does that mean for hotels in Japan? In short, there’s been a lot of turnover. For guests, even in higher end properties, this unfortunately is at times noticeable. While service in Japan is always good – and it’s never done for tips, really, it’s genuine – the “above & beyond factor” at luxury hotels in Japan can sometimes feel a bit hit-or-miss these days.

That was one of the primary reasons why we started our Virtual Concierge service as part of the Japan Travel Pros self-guided tour offering. Where there may be gaps in a hotel or inn’s capacity to provide the level of attention that luxury travelers are accustomed to, we are here to help. From private tours and local experiences to restaurant reservations and help with onward travel booking/rebooking, savvy travelers to Japan count on our Virtual Concierge service.

Ryokan Retreats: Unbranded Luxury, One-of-a-Kind Experiences

For a more traditional experience, luxury ryokans offer full packages (lodging, meals and even private hot spring baths) and cultural immersion.  It’s a highly recommended entry on a self-guided tour of Japan.

Gora Kadan in Hakone, a former Imperial retreat, exemplifies the highest standards of Japanese hospitality. Guests enjoy private open-air onsen baths, kaiseki cuisine served in-room and surroundings that change with the seasons.

Hoshinoya Tokyo brings the ryokan concept to the heart of the capital, offering a blend of traditional ryokan hospitality with touches of urban luxury. Its rooftop onsen, fed by natural hot springs, provides an escape from Tokyo’s famous bustle.

At Japan Travel Pros, we’re big proponents of including a ryokan experience on your Japan travel itinerary. But it’s true here as well that the quality level as well as the English support capability can vary widely from one ryokan to another. As mentioned earlier, that’s where our Virtual Concierge service bridges the gap. Something lost in translation? We’re here to help.

Unique Lodging Around Japan

A self-guided tour of Japan also offers its share of unconventional luxury accommodation options. 

The Setouchi Aonagi in Ehime Prefecture, designed by Tadao Ando, is a minimalist masterpiece with only seven suites, each offering lovely views of the Seto Inland Sea.

For those seeking privacy, properties like Azumi Setoda on Ikuchijima Island provide exclusive villa-style accommodations, allowing guests to immerse themselves in local island life while enjoying top-tier amenities.

With tourism on the rise in Japan in recent years, more and more boutique, luxury properties are coming on line. At Japan Travel Pros, we’re constantly updating our database of Japanese lodging, and make it a priority to stay abreast with developments in Japan’s hotel industry.

Culinary Journeys: Beyond Michelin Stars

Japan's gastronomic culture offers endless possibilities for the discerning palate. Food is indeed the highlight of many self-guided tours in Japan.

From simple but impeccably fresh ingredients to a dedication in culinary excellence, Japanese cuisine is an experience not to be missed. You can easily spend 2-3 weeks in Japan, have a great meal every time and never eat the same thing twice (well, except for rice, of course).

Fine Dining in Japan: Michelin Stars & More

Tokyo boasts more Michelin-starred restaurants than any other city.

That alone speaks volumes as to the level of culinary excellence Japan has developed over decades (and in many cases, centuries) of practice and perfection.

Culinary prowess in Japan goes beyond accolades, of course. Attention to detail is a hallmark of Japanese service. And simple but meticulous preparation and presentation go with the territory.

Restaurants like Narisawa in Tokyo and La Cime in Osaka push the boundaries of Japanese cuisine, creating innovative dishes that reflect the country's terroir and seasons. These are but two of countless examples of Japanese culinary stalwarts.

From Kyoto’s kaiseki restaurants that make elaborate, multi-course meals a true experience; to the famous omakase that offer a surprise in every meal according to what’s freshest and best for the customer; to simple comfort foods and Japanese staples that have been taken to entirely new elevations… Japan excels in cuisine.

Exclusive Dining Experiences

Private dining experiences offer intimate encounters with Japan's culinary heritage. 

These might include a kaiseki meal prepared by a renowned chef in a historic Kyoto machiya. Or it could be a sushi omakase experience where you're the only guest, watching the itamae craft each piece specifically for your palate.

Regional Specialties: Japan’s Diverse & Evolving Cuisine

Luxury travel in Japan also means exploring regional cuisines. 

For some, this can mean savoring Kobe beef in its namesake city; enjoying freshly caught pufferfish (fugu) in Shimonoseki; or experiencing a traditional kyo-kaiseki meal in Kyoto.

For others, there are those times when all we want is the perfect bowl of ramen, or the ultimately cut and plated piece of sushi.

Transportation Around Japan: Journeying in Comfort

Traveling through Japan can be a luxury experience in itself.

When planning the itinerary for your Japan self-guided tour, we’re always careful to recommend the right options to get you from point A to point B in speed & comfort, but we also like to recommend some slower journeys that really let you soak in the Japanese travel experience.

Rail Travel: Bullet Trains & Other Express Options

Japan's railway system is renowned for its efficiency, but it also offers premium experiences. 

The Gran Class on the JR East’s shinkansen bullet train provides spacious seats, gourmet meals and attentive service. It’s a clear step above the venerable Green Car, which is more like “premium economy” as compared to the business class feel of Gran Class.\

As of this article’s publication, Gran Class is only available on the Tohoku shinkansen lines in northern Japan, running from Tokyo north to Hokkaido, with stops such as Sendai and Aomori; as well as on the Hokuriku shinkansen line to Matsumoto and Kanazawa.

If you’re traveling on the bullet trains between Tokyo, Kyoto and Osaka (or further afield to Hiroshima or Kyushu), Green Car is your best option. The price isn’t much more than the regular cars, but to be honest neither is the comfort (it tends to be a bit quieter in the Green Car, which is nice, and the added legroom & seat width are pluses for North American and European travelers to Japan.

For a more exclusive Japanese rail experience, luxury sleeper trains like the Seven Stars in Kyushu or the Train Suite Shiki-Shima offer multi-day journeys through scenic parts of Japan. These are truly grand journeys, offering unique local experiences off the trains, with white-glove service, delicious fare and quality accommodations on the trains.

Air Travel in Japan

As great as the trains are in Japan, domestic flights here are also a good option as part of your Japan self-guided tour.

Both JAL (Oneworld partner) and ANA (Star Alliance) have a wide network across Japan, operating out of domestic air hubs such as Tokyo-Haneda and Osaka-Itami airports. These hubs have decent airline lounge options. And flights between major cities are often on widebody aircraft with International equivalent business class or even first class options at times.

If you’re traveling from Tokyo to Sapporo, for example, even when factoring in time at the airports (which are much more pleasant that those in the US, Canada or much of Europe), flying will get you there considerably faster.

Private Transportation in Japan: From Sedans to the Air

For ultimate flexibility, private car services with professional drivers allow you to explore at your own pace. And in urban mega-centres like Tokyo and Osaka, a private sedan lets you escape the crowds.

Beyond transportation from point A to point B, we can also arrange a private car with a personal guide (English speaking, of course) for half-day, full-day or multi-day tours in Japan.

In certain areas, helicopter services provide a unique perspective and quick transfers. For instance, a helicopter ride from Tokyo to Mount Fuji takes only about 30 minutes and offers outstanding aerial views.

Unique Local Experiences in Japan: Crafting Memories

Beyond accommodations and transportation, luxury is defined by access to unique and exclusive experiences on your self-guided tour of Japan.

Cultural Encounters

Private sessions with master practitioners of traditional arts offer deep insights into Japanese culture. 

This might include a tea ceremony conducted by a respected tea master, a private lesson in the art of flower arrangement (ikebana), or a sword-making demonstration by a skilled swordsmith.

After-Hours Access

Exclusive after-hours access to popular sites allows for a more intimate experience. 

Imagine viewing the ethereal bamboo groves of Arashiyama in Kyoto without the crowds, or having a private evening tour of Tokyo's teamLab Borderless digital art museum!

Natural Wonders of Japan

Japan's diverse topography offers numerous opportunities for luxury nature experiences. 

Fancy a private guided hike through the ancient cedar forests of Yakushima? That’s well within the realm of possibilities!

How about wildlife watching for red-crowned cranes with a personal naturist in Hokkaido, or chartered cruises through the picturesque Inland Sea? We can help make that happen.

Honeymoons in Japan: Luxury & Memories for a Lifetime

Japan is becoming a more popular spot for honeymooners.

That’s largely because, in addition to the great food and depth of cultural treasures that Japan offers, the transportation and accommodation here are world class.

When choosing a Japan honeymoon, couples are experiencing a one-of-a-kind travel destination. This applies to cities on the Golden Route like Tokyo and Kyoto, and most especially to the more off-the-beaten path destinations that are sure to provide unique memories for a lifetime.

Planning a honeymoon in Japan? We’ll help make sure you get the standard of quality and uniqueness you desire in your honeymoon accommodations, transportation and local experiences.

Wellness and Relaxation: Japan’s Timeless Art of Rejuvenation

Japan's approach to wellness, deeply rooted in its onsen culture and holistic philosophies, offers unique relaxation experiences.

Japanese Hot Springs: Premium Onsen Retreats

Luxury onsen resorts like Beniya Mukayu in Ishikawa Prefecture offer private in-room hot spring baths along with renowned Japanese hospitality. 

The Zaborin in Hokkaido provides each villa with both indoor and outdoor private onsen, sourced from different natural hot springs.

Many high-end ryokan around Japan are situated in onsen destinations, offering in-room private hot spring baths and sumptuous meals served in your own tatami room.

Holistic Spa Treatments

An array of high-end hotels and resorts in Japan offer spa treatments that blend Eastern and Western techniques. 

The Aman Tokyo Spa, for instance, incorporates Japanese therapies like shiatsu and kampo herbal healing into its treatments.

Mindfulness Practices

Luxury retreats often offer opportunities for mindfulness and spiritual practices. 

How does an early morning zazen meditation session at a renowned temple in Kyoto sound? Or perhaps a private guided shinrin-yoku (forest bathing) experience in natural settings is more your cup of tea?

Shopping: Artistry and Craftsmanship

The world’s leading luxury brands, such as the ever-popular Louis Vuitton, Gucci and Rolex, among many others, all have a major presence in Tokyo, Osaka and elsewhere in Japan. 

Luxury shopping in Japan is as much about quality, craftsmanship, and uniqueness:

Traditional Crafts

Japan excels in preserving and promoting traditional crafts. 

Discerning travelers can commission bespoke items from master artisans, such as a custom-made kimono from a renowned Kyoto atelier or a hand-forged kitchen knife from a respected blacksmith in Sakai.

Modern Design: Where Japan Excels

Japan is also at the forefront of modern design. 

Upscale department stores like Isetan in Tokyo showcase cutting-edge Japanese fashion and homeware designers. 

For a more personalized experience, private shopping tours can provide access to up-and-coming designers and hidden boutiques. Looking for bespoke tailoring and custom couture? We can help facilitate that.

Artisanal Food and Drink

Shopping for food in Japan can involve visiting specialty stores with centuries of history, like Akafuku in Ise, known for its mochi, or Tsutaya in Tokyo, famed for its tea. 

For enthusiasts of spirits, private tastings at renowned sake breweries or whisky distilleries offer insights into Japan's sake culture and whisky devotion.

Seasonal Considerations for Travel in Japan

One of the unique aspects of self-guided tours in Japan is how experiences change with the seasons:

Spring: Cherry Blossoms & Ideal Weather

Spring brings the famous cherry blossoms around Japan. Custom local experiences include private hanami (cherry blossom viewing) parties in secluded gardens, or chartered boat rides through petal-strewn waterways.

Summer: The North Shines + Festivals Across Japan

Summer in Japan offers opportunities for some fantastic outdoor experiences, from private beach retreats on islands in the Seto Inland Sea to exclusive fishing expeditions for sweetfish in clear mountain streams.

But be advised of Japan’s rainy season, which tends to start in early to mid June and lasts for 4-6 weeks, after which things tend to be pretty hot (and humid) for another month or two.

Japan's summers are also full of fesivals. Across the country, in July and August, unique celebrations that are full of local character and flavor are an ideal addition to your Japan self-guided tour.

Autumn: Fall Foliage is a Gem in Japan

Autumn's changing leaves rival spring's blossoms in beauty. Luxury ryokans in areas famous for autumn colors, like Nikko or Hakone, offer prime viewing from private balconies.

Winter in Japan: Skiing in the Alps & Hokkaido, Shopping in Osaka & Tokyo

Winter brings opportunities for luxury ski experiences in resorts like Niseko, known for its powder snow. It's also a perfect time for enjoying the contrast of outdoor onsen amidst snowy landscapes.

Shopping in Tokyo and Osaka in the days and weeks leading up to Christmas is also a sight to behold. Here again, private shopping experiences provide an added level of attentive service and unique selection.

The Essence of Luxury Travel in Japan

What sets luxury travel in Japan apart is the concept of omotenashi.

This renowned approach to hospitality anticipates guests' needs and pays meticulous attention to even the smallest details. Combined with Japan's cultural heritage and natural beauty, a self-guided tour in Japan is sure to be a highly memorable experience.

While luxury in Japan has a tendency to be refined if not understated, traveling here is not to be missed.

For those looking to experience Japan at its most refined, working with experts who understand both Japanese culture and the expectations of luxury travelers is invaluable. Why not schedule a complimentary consultation with us, to find out more?

Until next time, happy travels!